Lee Sang Moo said: “We are very excited to go into partnership with the Hong Kong Tourism Board and showcase the glamour and excitement of Hong Kong to viewers of our critically acclaimed drama and variety programs. We anticipate competition for tourists will be intense once the pandemic is over, and the HKTB is therefore getting a head start to secure influential media partners for maintaining Hong Kong’s visibility.”ĬJ ENM Entertainment Division Executive Vice President Mr. This will help reinforce Hong Kong’s status as one of the world’s most exciting and interesting destinations when international travel resumes.
Our aim is to feature Hong Kong in popular K-drama and variety shows. YK Pang said: “The HKTB is honored to be the first tourism organization to enter into a strategic partnership of this kind with CJ ENM. Hong Kong is between a rock and a hard place. The reopening of Hong Kong’s border with mainland China will stretch on until the closure of the winter Olympics next February, said a government adviser.
#Hong kong tourism board update#
Pang said seven major events of Meetings, Incentives, Conventions and Exhibitions (MICE) industry in the field of cargo, sports technology and medical science have been confirmed to be held in Hong Kong, boosting confidence in Hong Kong's ability to draw high-yield MICE visitors in future.HKTB Chairman Dr. Hong Kong Reopening Tourism: Update Archives October 7 Hong Kong-mainland China border would reopen after February, says government. Looking ahead, Pang said the COVID-19 has transformed the global tourism landscape, resulting in a new normal for the industry, and the HKTB will take the opportunity to review Hong Kong's tourism positioning and will continue to seek to attract high-yield visitors. Locally, Pang said the HKTB is restarting promotions with the "Holiday at Home" campaign to create positive atmosphere in Hong Kong and encourage consumption. In the meantime, the HKTB will continue to maintain Hong Kong's presence in source markets through a variety of promotions and mega events, he added.
It is anticipated that the mainland, in particular the Guangdong-Hong Kong-Macao Greater Bay Area, and some short-haul markets will be open for travel relatively soon, Pang said, adding that the HKTB is planning promotions and tactical offers targeting these markets, which will be launched immediately once cross-boundary travel resumes. In response to recent discussions between Hong Kong and 11 destinations on forming travel bubbles, Chairman of the HKTB Pang Yiu-kai said the tourism board is gradually resuming promotions in the local and source markets, in a bid to revive tourism through a combination of short-term and long-term strategies. HONG KONG - The provisional figure for visitor arrivals to Hong Kong in August was 4,449, a drop of 99.9 percent year on year, the Hong Kong Tourism Board (HKTB) announced Tuesday.Īccording to the figures released by the HKTB, between January and August, visitor arrivals declined by 91.9 percent year on year to around 3.54 million. Aerial photo taken on Jshows Wan Chai area of Hong Kong.
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